About the Image Optimizer for Web
Image Optimizer for Web is a free online optimize tool from Convertify. Optimize images for faster websites — strips metadata and applies smart compression. Simply upload your file, fine-tune the settings, and download your finished result in seconds — directly from your browser, with no software to install and no account to create.
How to use the Image Optimizer for Web
- Click the upload box and choose your file, or simply drag and drop it in.
- Adjust the available options to match what you need.
- Click Process File and let Convertify do the work in seconds.
- Download your result instantly — no email, no account, no watermark.
Why use Convertify's Image Optimizer for Web?
- Free forever — every tool on this site is free to use, with no hidden limits.
- Private by design — your file is processed for this request only and never stored on our servers.
- Fast — results are usually ready in a few seconds, even for larger files.
- No installation — works entirely in your browser, on desktop or mobile.
Frequently Asked Questions
What’s the difference between this and basic compression?
This tool always converts your image to WebP (or keeps PNG as PNG with maximum compression) and strips metadata automatically, specifically targeting what slows down web page load times — it’s a one-click "optimize for the web" preset rather than a manual quality slider.
Will my image format change?
Most formats convert to WebP for the best size/quality balance; PNG inputs stay PNG but get maximum lossless compression instead.
Does this remove EXIF and other metadata?
Yes — metadata is stripped as part of the optimization, which also slightly reduces file size.
Is there a quality setting I can adjust?
No — this tool uses a fixed, web-optimized setting automatically; for manual quality control use the Image Compressor instead.
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